THE ROLE OF CCPA IN PERFORMANCE MARKETING CAMPAIGNS

AI & Automation in Performance MarketingAI marketing is the use of advanced algorithms to help marketers streamline processes and enhance audience insights. Through ML and NLP, AI automates tasks like data analysis, content generation, customer service, and competitor monitoring.

Understanding Customer Journey Analytics in Performance MarketingPerformance marketing involves using data-driven tactics to promote products or services in a variety of ways. The ultimate goals are to drive conversions, customer satisfaction, and loyalty.It’s important to identify your success metrics up front. Whether you want to understand how